Shelagh Robinson Mirror Read Blog 28: MR Celebrates Quebec Literacy Campaign – With justifications for affordable books

“You read it, you get it.”
I was delighted when I saw the new ads for the Québec Government’s campaign to promote reading.
I’m all for books and playing with words. Especially when I saw that the text at the centre of the ads is printed backwards. 
Mirror Reading on prime time!  Finally!

“You read it, you get it” is the backwords slogan of the campaign, with the text presented from right to left. The phrase emphasizes the fun of written words, and the value of being able to decode graphic language.

Then I suddenly realized the letters were not backwards, they had simply been placed in reverse order.

Deliberate? Ironic? If not, it’s a common graphics error that can be easy to overlook with ‘conventional’ reverse text engines.  (this is why we built MR Messaging)

I’m impressed that our provincial government has such mirror vision – that they recognize the importance of making backwords forwards.  After all, research on Mirror Reading is still emerging.

Anyway, I took the time to correct the ad because I think the text looks a lot more interesting with the letters actually reversed. And I wanted to recognize their cleverness. Then of course I had to let them know…

I received back a very nice message from the Ministère de l’Éducation, du Loisir et du Sport acknowledging my efforts. I was told that the reversal of the words is “a play on the idea of all the knowledge and esteem you have when you can unscramble those letters and READ!”

Love it!  So much in fact that I want to add to the momentum of the promotion. “Everybody must have books!”

To celebrate Québec, and world, literacy, Mirror Read is having a sale on of all our eBooks: Each is now priced at ¢.99!   So you can enjoy the whole collection – in English AND French…

Don’t forget: Our leading readers see the value of playing with words in reverse. Check out Mirror Reading for yourself!

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(c) a detailed description of goods or services under the contract
Mirror Read eBook - Requires an iPad, iPhone or iPod equipped with OS4.1 for download
Mirror Read Softcover Book - spiral bound, rounded corners. 6 inches x 8 inches.
TRUCK/ CAMION: 105 grams

(d) an itemized list of the prices of the goods or services
Mirror Read eBook - $1.99 plus Canadian Federal Tax (7.5%)
Mirror Read Softcover Book - $11.99 plus Canadian Federal Tax (7.5%)

(e) a description of any possible additional charges payable to a third party
There is a one-time fee charged upon purchase unless extra shipping and handling fees apply to orders outside the continent of North America.

(f) the total amount to be paid by the consumer
There may be customs duties and brokerage fees, whose amounts cannot reasonably be determined at time of ordering, which may be included in the final price.

(g)Mirror Read's "principal obligation" (i.e., delivering merchandise):
Will be performed upon ordering, or within three business days, depending upon stock. Please contact in order to cancel your order. A cancellation fee of $3.00 will be applied to orders on softcover books to cover the costs of returns. No exchanges to merchandise are available.